As part of its strategy to strengthen its international presence, Koukakis Farm participated in SIAL PARIS 2024, one of the world’s largest Food & Beverage exhibitions, held in Paris from October 19 to 23.

At the Koukakis Farm booth, visitors had the opportunity to enjoy tastings of the popular “Koukakis Farm Greek Yoghurt”, as well as the award-winning “Greek Kefir”, recipient of the Crystal Taste Award, both of which impressed attendees. Additionally, the company presented its new line “Greek Yoghurt with Fruit” with 0% fat, featuring five delicious fruit combinations, which has already received highly positive feedback from international consumers.

The company’s products are marketed under the Koukakis Farm brand in 26 countries worldwide, holding strong positions in markets such as Italy, France, and Spain. The Export Department’s upcoming goals include expansion into both new and existing markets across Europe, Asia, and the Middle East, as well as further penetration into countries like Saudi Arabia, UAE, Lebanon, Kuwait, Bahrain, Israel, and South Korea.

Mr. Giorgos Stogias, Exports Manager at Koukakis Farm, expressed great satisfaction with this year’s exhibition, highlighting that SIAL is a key meeting point for existing partners and offers valuable opportunities for productive meetings with potential clients. According to him, France is a core market, with the company’s Greek strained yoghurt in glass jars remaining the best-seller in that region.

Exports represent over 20% of Koukakis Farm’s total turnover, maintaining a strong growth trajectory in recent years. Notably, for the first nine months of 2024, export volume increased by more than 20%. The company aims to further strengthen its already powerful brand presence in Greece and abroad, in both existing and emerging markets.